October 1st - Sloth Steady opened its flagship store in Chicago's Wicker Park. After four years of jumping festival to festival, we decided to plant our feet in one of our favorite Midwest cities.
At the opening we released our new line of hat pins, sublimated tees, leggings and highly constructed outerwear. As a brand we have taken a step in a new direction incorporating our bold, all over prints within a fresh, urban framework.
The Sloth Steady signature line of long body tees and hoodies blends a modern fit with stunning designs featuring some of the country’s most forward thinking visual artists, and will offer a fresh perspective to Chicago’s thriving streetwear scene.
While we are evolving from our roots in live music, we still create official merchandise for some of the world’s biggest acts and events, including Electric Forest, Bassnectar, Umphrey's McGee and showcases our line at over fifteen festivals each year.
So if you're ever in Chicago come see us at 1440 N. Ashland Ave, otherwise keep an eye out for the sloth crew at one of the many festivals we will be attending.